Data-Driven Marketing / Content Strategist

Company: access 2 insight

Location: Chicago, IL

Type: Full Time

 

ABOUT US:

access2insight (a2i) develops and implements data-driven strategies that enable marketers to make better decisions and build stronger direct relationships with consumers. Our team has unique experience applying rigorous analytic approaches in less “data-rich” environments (ex: Consumer Packaged Goods) and for clients in the early stages of understanding and leveraging their data. We address a variety of client needs, focusing primarily on i) end-to-end CRM solutions; ii) data-driven strategies; and iii) sales + marketing integration.

In late 2012 we founded a2i, leaving a larger organization to start one that embodied our vision of how to treat clients and employees while building an enduring, high-growth business. We have quickly built a roster of industry-leading clients within CPG, Retail, Healthcare, and Hospitality and continue to grow at a fast pace.

WHAT WE’RE LOOKING FOR:

We’re seeking bright, driven individuals to join our Chicago team. We will provide a fast-paced environment, ample opportunities to learn, and rapidly increasing responsibilities in the following areas:

  • Data-Driven Content Strategy

    • Partner with clients to understand business objectives and available content/offers to leverage with consumers

    • Assist in end-to-end projects from initial content calendar planning to concepting with the in-house creative team to activate on brand marketing initiatives

    • Partner with data strategy team to develop and present analyses and campaign performance

    • Uncover gaps in client data and partner with our modeling and data specialists to address  

    • Identify opportunities for future optimization and lead associated implementation efforts

  • Marketing Operations

    • Create and manage documents that ensure streamlined execution of marketing campaigns

    • Ensure error-free implementation and execution of all marketing campaigns

  • Client Management

    • Manage client relationships by organizing and leading regular check-ins pertaining to the numerous business workstreams

    • Act as point-of-contact for clients

    • Field client requests, briefing needs to the larger team while clearly communicating client priorities and requests

WHAT YOUR BACKGROUND MIGHT LOOK LIKE:

  • Bachelor’s with focus on marketing / communication / analytical skills

  • Strong communication skills and the ability to take initiative

  • Interest in learning how to:

    o    Leverage data to improve business result

    o    Translate data analyses into client-friendly stories and insights

    o    Enable high-quality creative work

Please submit a cover letter, resume and portfolio to jobs@access2insight.com