Jerry has over 10 years of experience in lead generation on both the vendor and client side. He began working at Q Interactive, formerly CoolSavings Inc., as a production coordinator in 2003. Jerry created interactive campaigns in co-registration, email, display and surveys on the front end for numerous Fortune 500 companies. After two years in this role, Jerry began working in the technical operations group on back-end data transfer setups and targeted list pulls for email campaigns utilizing SQL, PERL and .NET. Jerry became the process lead in this group and analyzed the production process and made changes to increase the efficiency and effectiveness of the team as a whole. In 2011 Jerry joined Leo Burnett's optimization practice. While at Burnett, Jerry serviced the Altria business, specifically on the name-generation side. Utilizing SAS and Cognos to determine the effectiveness of various channels and vendors, Jerry was responsible for growing the marketing database of the client by close to one million new names annually.
At a2i Jerry heads up consumer acquisition efforts and is leveraged across strategy and execution for multiple clients.
Jerry graduated from the University of Illinois with a degree in management information systems.