We develop and implement data-driven strategies that enable marketers to make better decisions and build stronger direct relationships with consumers. Our team has unique experience applying rigorous analytic approaches in less “data-rich” environments (ex: Consumer Packaged Goods) and for clients in the early stages of understanding and leveraging their data.
End-to-End CRM Solutions
We enable clients to run successful CRM and data-driven marketing initiatives through a unique skill/experience set, which includes:
- Ability to lead efforts from strategy through execution
- Expertise applying tried-and-true analytic principles and CRM strategies within digital - Experience in verticals less rooted in 1:1 marketing
Data-Driven Strategies
In addition to developing and optimizing CRM initiatives, our robust analytics and modeling capabilities enable clients to tackle key issues such as:
- Predicting key behaviors
- Understanding customers and prospects
- Optimizing marketing spend
Sales + Marketing Integration
Our team is well-versed in capitalizing on opportunities for clients’ sales and marketing groups to be integrated and complementary by:
- Aligning sales, marketing, and customer service
- Developing and optimizing targeted, relevant campaigns to nurture leads and complement sales activity
- Assessing tools and infrastructure
Careers
Please submit resumes and cover letters to Jobs@access2insight.com