David has more than 10 years of experience delivering data-driven solutions to clients across a variety of industries. During six years at Analytic Innovations he developed hands-on knowledge of how to leverage “big data” to improve marketing effectiveness. He became the lead for two of the company’s largest analytics and predictive modeling clients: Discover Network and Bosch Power Tools. After completing his MBA, he joined ZS Associates, leading sales force optimization projects in the pharmaceutical industry and developing post-merger marketing strategies for Glanbia Inc.’s acquisition of Optimum Nutrition. He then spent a year at a middle market investment bank, where he learned M&A processes and financial modeling. In 2009 he joined Leo Burnett, where he led efforts to build and roll out Kellogg's loyalty program and built their CRM efforts to the needs of the client’s brand and promotional teams.
David currently serves as the primary lead for a2i’s largest client, provides support for other clients as a member of a2i’s strategy practice, and heads up business development.
David received his BS in economics and business administration from Illinois Wesleyan University. He earned an MBA from the Kellogg School of Management, majoring in marketing and entrepreneurship.