Brittany has 8+ years of experience delivering data-driven solutions to a wide variety of Fortune 500 clients including General Motors, L’Oreal Paris, SC Johnson, Tiffany & Co. and Capital One. She began her marketing career at Leo Burnett doing CRM strategy and analytics for Altria. She expanded her analytical and strategic experience across digital and social channels at R/GA where she helped elevate the conversation and increase quality social engagement for the Grey Goose brand. In 2012, Brittany joined MRM//McCann where she led digital analytics & CRM strategy for Buick & GMC. While there, Brittany also served as manager of customer experience. In this role, she focused her efforts on operationalizing General Motors customer journey maps to maximize the lifetime value of the company’s customers. She then spent a year at Elsevier, a medical publishing company, where she worked to establish the company’s market research capability generating consumer insights that fueled e-learning product development and enhancements.
Brittany currently serves as the lead overseeing CRM strategy and analytics for the agency’s largest client.
Brittany graduated from the University of Maryland with degrees in Criminology and Psychology. She also has a Masters in Social Psychology from the University of Chicago.