Brittany has 7+ years of experience delivering data-driven solutions to a wide variety of Fortune 500 clients including General Motors, L’Oreal Paris, SC Johnson, Tiffany & Co. and Capital One. She started at ARC WW Chicago as an associate analyst in 2009, where she analyzed CRM data and leveraged customized database models to develop and execute individualized email and direct marketing campaigns. After two years, she moved on to R/GA Chicago working as an analyst in analytics and accountability. In 2012, Brittany joined MRM/McCann Detroit where she held multiple positions of increasing responsibility. As a senior analyst, she developed a segmentation strategy that enabled GM to improve its communications and led an integrated effort to improve marketing effectiveness across partner agencies. As the on-site marketing consultant for GM’s innovation and product development team, she collaborated on product design that directly tied to user’s needs, habits and beliefs. Serving as manager of customer experience strategy, Brittany was instrumental in operationalizing GM’s customer journey maps to maximize the value of all customers, as well as creating customer experience solutions across business units to support GM’s future “connected car.”
Brittany moved on to Elsevier in 2014, where she focused on building out the company’s internal market research capability in the healthcare field.
Brittany joined a2i in 2016 to serve as brand lead overseeing strategy and execution for the agency’s largest client.
Brittany graduated from the University of Maryland with degrees in Criminology and Psychology. She also has a Masters in Social Psychology from the University of Chicago.