Amanda has been working in the marketing promotions and operations industry since 2006. She began her career in health care, at Medline Industries, as the product manager of a 500+ item, $5.5 million line. Amanda planned, organized and controlled the product line through the life cycle to optimize profits and meet growth objectives through coordination of sales, engineering, marketing, manufacturing and operations. Amanda joined Leo Burnett in 2007 as a member of the Marketing Operations team. She managed the back-end setup, vendor execution and data collection of promotions for Altria and Kellogg’s, in addition to overall program timelines. Amanda led the development and rollout of all digital capture device programs and the enhanced coupon tracking system for Altria. She has experience in all facets of operations and execution of cross-channel communications, and has extensive background working with vendors in the areas of coupons, sweepstakes, contests, games and inventory management.
At a2i, Amanda served as lead project management for a year-long engagement with a Grocery client, and currently leads marketing operations and project management for a2i’s largest CPG client.
Amanda graduated from the University of Illinois with a degree in marketing and is PMP certified.