Allison began her career in the marketing research field in 2001, and has experience in marketing mix modeling, health insurance and consumer packaged goods (CPG). She earned a reputation for interpreting complicated analytics in easy-to-understand and actionable insights for clients. She has developed and analyzed marketing mix models, consulted on health care research projects, and planned, built and validated several new CPG systems and deliverables for Fortune 500 clients.
Allison’s work was published by AIS Health, the United States Government Accountability Office, National Business Group of Health, HCPro Inc. and Consumers for Health Care Choices for a research study on characteristics, behaviors and attitudes of individuals in consumer-driven health plans (CDHP). Allison has also been recognized as an expert in all commodity volume (ACV) analysis and evaluation.
At a2i, Allison serves as lead modeler on a long-term engagement with a beauty retailer, and has led projects with several additional Retail and CPG clients.
Allison has a Bachelor of Science in Marketing Research with a minor in computer information sciences from Missouri State University and a Master of Science in Marketing Analysis from DePaul University.